Atelier Arcana For Dealers

Atelier Arcana: Crafting Your Brand’s Next Big Trick

In the world of magic, owning your own unique products is more than just a revenue stream—it’s about building a legacy, establishing your brand, and crafting something that is distinctly yours. Atelier Arcana is an opportunity for magic dealers and creators to develop a fully bespoke magical effect designed around your vision and goals. It's not about buying something off the shelf; it's about working together to create a trick that reflects your brand and stands out in a crowded market.

Why Choose Atelier Arcana for Your Next Product?

• Build Your Brand: Imagine a magic effect designed specifically to complement your brand’s identity. It’s not just another trick—it’s something that adds depth, uniqueness, and personality to your catalog. Whether it's a custom-designed prop, a routine that reflects your style, or a concept that you've had brewing for years, Atelier Arcana gives you the chance to shape it into something unforgettable.

• Higher Margins and Full Control: Buying from wholesalers is great for convenience, but the profit margins are tight. With Atelier Arcana, you have the opportunity to develop and produce your own products, increasing your margin and controlling the entire process. And you won’t just get the product—you can own the IP. No more buying someone else’s trick and hoping it sells. Now, you can create your own magic.

• End-to-End Creation: From the initial concept to the final product, I work with you every step of the way. Whether it’s refining an existing idea, creating a brand-new effect, or developing a full product line, I can bring your vision to life. With experience designing for top-tier magicians and creators, I bring both artistic integrity and technical expertise to each project. You’ll get a product that not only looks and performs beautifully but is also practical, reliable, and easy for magicians to incorporate into their routines.

What’s Included in Your Commission?

• Custom Design: A completely unique magic effect, developed around your specifications and vision. This is not a generic trick—it’s tailored to fit your aesthetic and market.

• Full Development Process: From the first consultation to the final product, you’ll have input at every stage. Expect regular updates and revisions to ensure the product is everything you want it to be.

• Performance-Ready Props: A set of high-quality props, carefully crafted to meet professional standards. Each set is designed for real-world performance, with spares included where possible.

• Comprehensive Instructions: A detailed PDF explaining the method, handling, and presentation of your effect, along with additional insights to ensure ease of performance.

Why Work with Me?

I’ve worked on many successful projects that have helped magic creators stand out in the market - my experience is in both the artistry and the technical side of magic. I’ve been in the industry long enough to know what works, what doesn’t, and how to create something that will appeal to magicians. Magicians and buyers know and trust my work, which gives your products added credibility from day one.

And if you're worried about production—no problem. I work with trusted print and manufacturing partners, so once we’ve finalized the design, I can help get your product into mass production. You don’t need to worry about sourcing or managing manufacturing - I’ve got that covered if you need it.

Your Commission Tiers

Atelier Arcana offers three flexible tiers to suit your needs:

Tier I: The Prototype Edition £800

• Development to Prototype Stage: This tier is focused on taking your concept and bringing it to life at the prototype level. We work together to refine the design, develop the method, and create a functioning prototype that demonstrates how the effect works in real performance. This is where we explore the idea, refine the details, and make sure everything feels right for the market.

• Prototyping: The goal of this tier is to create a version of your trick that can be tested and refined. You'll receive a custom-built prototype, including the design and props required to perform the effect.

• Detailed PDF Instructions: A comprehensive guide outlining the method, handling, and script for the effect, ensuring it’s clear and ready to be shared with others.

This tier covers the development and prototyping of the project and is a lower-cost way to do development - you can even split the payment with Klarna. For full manufacturing rights or to actually produce the project:

Tier II: The Production-Ready Add On £3000

• Bringing the Design to a Production-Level Finish: Once the prototype is finalized and approved, this tier is available to level up everything to a high level of finish, making it ready for mass production. This includes finalizing the design, fine-tuning the props, refining the routining and scripting, producing full instructions and designing any necessary packaging.

• Final Product Development: This is where everything gets polished to perfection, ensuring that the product is not only reliable but also visually stunning. We work on creating the final design, with packaging and branding that matches your vision.

• Manufacturing Preparation: You'll receive all the necessary file, artwork, and details for manufacturing, along with guidance on how to launch the product to the market.

Tier III: The Full Production Edition £On arrangement

• Full Production and Manufacturing: In this tier, we take care of the entire production process, working with our trusted partners to manufacture your product at scale. From printing to packaging, we handle the logistics and quality control, ensuring the product meets your high standards and is ready for distribution.

• Mass Production: Once your product is ready for the market, we’ll work with our production partners to produce the quantity you need. This includes sourcing materials, managing timelines, and overseeing the final production run.

• Complete Delivery: The finished product is delivered to you, ready for sale or distribution. From the final production to shipping logistics, everything is handled. This tier ensures your product is in the best possible form, from design to market-ready.

What I Build Best

I specialise in close-up magic rooted in strong visual design and tactile, performable objects—think custom playing cards (including marked cards, which I’m particularly known for), coins, dice, bespoke boxes, printed ephemera, and unique small props. My background in both graphic design and magic means I’m especially suited to creating effects that are not only deceptive and practical, but visually striking and production-ready. Whether it's a sharp deck concept, a cleverly gaffed coin, or a beautifully printed booklet or box, the work is always grounded in strong method and clean aesthetics.

How to Get Started

If you’re interested in taking the next step and developing your own custom magic product, get in touch with me to discuss your ideas. Whether you have a rough concept or a fully-formed product in mind, I’ll help you bring it to life with the technical precision and artistic flair it deserves. Let’s create something that elevates your brand and excites your customers.

Ready to Begin?
Let’s chat. Reach out with your initial thoughts, and we’ll explore the possibilities together.

Past Testimonials
"Phill Smith's design work continues to exceed expectations—he's the go-to designer for any magic project." - David Jonathan, Magic Inventor

"Working with Phill is always a pleasure. His work is top-notch, and he really gets the vision behind every project." - Brent Braun, The Magic Firm